All week, I’ve been focused on your followers: understanding them, establishing ground with them, manipulating them, choosing them, and so on. But I’d like to wrap up the week by focusing on you, the Thought Leader. There is one skill that I’ve never discussed here before that I want to touch on today before we …
As a Thought Leader trying to grow your audience, you may be trying to target your audience with an ad campaign or some other effort to target who you would like to put your thought leadership content in front of. Today, I want to go over a couple of things that will help you do …
I wanted to circle back to something I mentioned on Monday, because I think it’s really important for you to understand not just the how but the why. So what I said Monday that I thought was so worthwhile is that there is one thing that no one will ever disagree with: a conclusion that …
I’m once again returning to how followers think (after yesterday’s message was very well received) with a tactic for establishing common ground with your followers. First off, why would you want to establish common ground? Well, you do and you don’t, actually. You are the leader and they are the followers, but they need to …
It’s Monday and I have too many other things on the calendar today (and Shayla’s off work), so I’m going to be brief and very, very to-the-point. I don’t often focus a lot on the “leader” part of Thought Leader, so I thought today would be a perfect time to give you three principles about …
I want to follow up yesterday’s “what do Thought Leaders Say” discussion with a “what do Thought Leaders deliver” discussion. I think most Thought Leaders understand the concept of value, that you have to deliver value if you want to stay in business as a Thought Leader. But a couple of things about that: First, …
Value & Values: A Guide to Intangible Thought Leadership Deliverables Read More »
One of the questions I’m constantly asked is, “I want to be a Thought Leader; what do I say?” Fair question! And as I said, not an uncommon one. We all have to speak knowledge and wisdom into the silent void. So I’m going to give you three types of things that Thought Leaders say, …
I’ve put off writing this one for several days. It’s too dangerous in the wrong hands. What if you had the ability to get someone to do anything you wanted them to do? Even if it went beyond their moral or ethical limits? This is what the compliance formula does, and it’s been used by …
In his book, “Superhero: The Secret Origins of a Genre,” Peter Coogan discusses the definition of a superhero and how superheroes have evolved over time. By the way, I’m assuming you can see the connection between superheroes and Thought Leaders. If you’re not getting it, you probably aren’t going to be successful as a Thought …
I had a conversation over the weekend that I want to tell you about. Somebody asked me one of those “one thing” questions. In this case, it was, “what’s the one thing that I could do that could make me a Thought Leader?” I thought about it for a moment, and then I gave my …