“I do a lot of things for effect, which is not to say I am superficial, but that I know how to put ideas across.” — Sebastian Horsley I hate to write a quote and follow up with another quote, so I’ll paraphrase: Johnny Carson once said in order to learn if America liked education …
“You can’t tell any kind of a story without having some kind of a theme, something to say between the lines.” — Robert Wise The day you became an Authority or Thought Leader (provided that such a day could be pinpointed), your job expanded beyond the mere expertise of your subject. You may or may …
“Candor is a compliment; it implies equality. It’s how true friends talk.” — Peggy Noonan Have you ever called a very small business and had to navigate through a phone tree with many options? “For sales, press 1. For service, press 2. For accounting, press 3.” …when you know that no matter which button you …
“Those who believe without reason cannot be convinced by reason.” —James Randi I wish I were the logical person I would like to think I am, but I’m not. I do and think things every day (and make important decisions) for what — in the cold light of logic — are simply quite silly. We …
“If you can’t advertise yourself, what hope have you being able to advertise anything else?” — David Ogilvy Let’s talk about books for a minute. What we know from all the data is that more and more books are being published, but fewer and fewer are being sold. It’s not just that more people are …
Marketing Sells Stuff; Status Building Sells YOU. Read More »
“An artist carries on throughout his life a mysterious, uninterrupted conversation with his public.” — Maurice Chevalier Many people who want to establish their authority and become a Thought Leader write a book. It’s great to have a book, and it’s even better to sell a lot of books. Books are great. But books are …
“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” —Marshall McLuhan You already knew that, didn’t you? So if we are all up to our ears with information, why does your audience (or would-be audience) need …
“If you have one good idea, people will lend you twenty.” —Marie von Ebner-Eschenbach One of the great benefits of being an Authority and building an audience (on your way to becoming a Thought Leader) is that your followers will want to contribute their ideas. In other words, you will learn from the people you’re …
“The greatest concubines in history knew that everything revealed with nothing concealed is a bore.” —Geoffrey Beene I know, it’s kind of racy for my usual stuff, but bear (or should that be “bare?”) with me… One of the things I talk a lot about at The Educated Authority is how to build a connection …
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise. —Eugene Schwartz The most common mistake a would-be Authority or Thought Leader can make is to operate under the assumption that the most important thing they provide their audience, if not the only thing, is the …