If there’s one thing marketers know for sure, it’s that people find new things exciting. It’s why at least every few months, one of the things you regularly buy will have a “New! Improved!” label slapped on the packaging. When you run into someone you haven’t seen in a while, what do you ask them? …
Welcome to day four of “Making Your Stuff Cool.” To review, we covered the little-known “RADIO technique” on Monday, the Teenage Mutant Ninja Turtles tactic on Tuesday; Wednesday was about making predictions, and today is about details. We’ve all heard the saying that “the devil is in the details,” but I’m going to tell you …
Welcome to day 3 of “Making Your Stuff Cool.” As previously discussed, I’m talking about driving up the interest of your audience by making your information “cool.” On Monday, we talked about the “Radio Test.” On Tuesday, we talked about combining the interests of your audience in new and original ways. Today, we’re going to …
Welcome back for day 2 of “How To Make Your Stuff Cool.” I’m going to jump right into the story: In November of 1983, Ronald Reagan was a year away from one of the largest landslide election victories in the history of the United States. But that has nothing to do with it. At the …
Some of us might not like to admit it sometimes, but a part of thought leadership is simply bringing cool ideas to your followers. It’s just the appeal of interesting information and concepts. Don’t underestimate your audience’s need to entertained. So how do we do that? This week I’m going to focus every day on …
Today, let’s talk about testing and experimentation in Thought Leadership. You probably already know that establishing yourself as a Thought Leader in your industry requires constant innovation and experimentation. As an information marketer, it’s essential to take risks and try new things. Today, we’ll discuss why experimentation is crucial in thought leadership and explore some …
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If you want to establish yourself as a recognized and well-rewarded Thought Leader in your market, creating and selling information products is a key part of that goal. Providing such products to your audience is a great way to help them achieve the transformation they seek. Information products are resources that provide valuable insights and …
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As a Thought Leader, your primary aim is to provide value to your audience. However, your message is incomplete if your audience doesn’t take any action on the information you have provided. That’s where a call to action (CTA) comes in. A call to action is a prompt that encourages readers, viewers, or listeners to …
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Do you want to stand out and establish yourself as a Thought Leader in your industry? Then you must understand the importance of delivering high-quality content to your audience. In today’s ever-evolving digital landscape, it is essential to provide fresh, relevant, and high-quality content that speaks to the needs and interests of your customers. Solid, …
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Today, I’m sharing four actionable tips that can help up and coming Thought Leaders achieve success in the ever-evolving digital world. These strategies include leveraging data-driven decision-making, building relationships through networking and collaboration, incorporating social media into your strategy, and staying up-to-date with the latest trends. As you put these strategies in place, they will …
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