The other day, I was thinking about how to make yourself irreplaceable. …That’s the subject of this month’s issue of Authority Gold. (You can register to get it at EducatedAuthority.com/newsletter …free, no charge.) I don’t have the time or space here to get into everything covered in a multiple-page monthly newsletter, of course, but maybe …
If I could harness and store just .0001% of all the energy people use suppressing themselves so they can fit into “polite society,” I don’t think I’d ever need to buy a gallon of gas again. Most people keep their misery hidden, not realizing how common the feeling is. In spite of that, people crave …
I love learning. I hope you do, too. I’ve tried all the different “Personal Knowledge Management” systems to try and be as efficient as I can. Evernote, Notion, Obsidian… I’ve used most of them. I’ve built my “second brain,” “my digital brain,” and even my “slip box” full of index cards. But the one guiding …
Don’t worry, it’s not what you think… Don Rickles was one of the most successful comedians of the last 100 years, and he had a great quote about how to stand out as a performer. He said, “When you stand alone and sell yourself, you can’t please everyone. But when you’re different, you can last.” …
Just yesterday, we talked about how your customers desire the “opportunity for transformation.” That is a pretty overt desire. But today, I want to talk about a covert desire your followers have. They might not ever admit to it, if they even realize they have it (and believe me, they do). If you don’t recognize …
One huge problem that keeps Thought Leaders unsuccessful is that there is a big difference between what they sell and what their audience buys. Now I don’t mean that they’re “not selling the right thing,” like the common illustration of “we built a better mousetrap but nobody wanted a better mousetrap.” Instead, I mean that …
A big reason I have a job is because it’s so easy to mess this thing up — and by “this thing,” I mean Thought Leadership. One of the biggest ways is to lose customers. I’m not talking about making a customer mad and watching them stomp off angry at you. I’m talking about when …
One Big Mistake That’ll Destroy A Thought Leadership Business Read More »
If you’ve ever struggled to produce Thought Leadership content — even if you know your material backwards and forwards — you’re not alone. But it’s still awful, isn’t it? Writer’s block is painful! Just so we’re clear, writer’s block is when you go to produce content and you don’t know what to write (or say). …
When it comes to content marketing — the way we build an audience, establish authority, and promote our products and services — a lot of Thought Leaders just throw stuff at the wall on a fairly irregular basis and see what sticks. Why? Because although they have an ill-defined and under-thought goal of “being a …
5 Things You Should Do Every Day To Be A Successful Thought Leader Read More »
You can’t ever learn too much about your Authority Archetype, and I try to follow everything I can about every Archetype because I help people adapt the strategies from these historical figures to become influential experts and Thought Leaders. So you know I’d be glued to the television for the first installment of History’s 3-part …