I’ve put off writing this one for several days. It’s too dangerous in the wrong hands.
What if you had the ability to get someone to do anything you wanted them to do? Even if it went beyond their moral or ethical limits?
This is what the compliance formula does, and it’s been used by some of the most evil people in history to achieve their nefarious ends.
So I’m asking you to be careful with this, and treat it with the respect it deserves. And that might be difficult for you because it’s so simple.
Here it is:
Social Proof + Authority = Compliance
Social proof is when you see other people doing what you’re considering doing, and you see them being happy with the outcome.
Authority is when you respect someone’s opinion on a subject and accept their conclusions because you know they know more than you.
Add those two together, and you get compliance.
It’s that simple.
This is the kind of thing I talk about with my subscribers every day over email. Except is usually a lot less dark. You can sign up to get those emails free of charge at You Can Be A Thought Leader.